TrusTrace strengthens supply chain traceability with FYUL partnership

Circularity investee TrusTrace, the global leader in supply chain traceability and compliance, has announced a strategic partnership with FYUL, the on-demand merchandise platform representing Printify, Printful and Snow Commerce, to build supply chain visibility and compliance infrastructure across its global manufacturing network.

FYUL powers on-demand merchandise for some of the world's most recognised brands, including MTV, NBC, Comedy Central, SpongeBob SquarePants, Coca-Cola and Dunkin' Donuts, operating across a broad network of suppliers and manufacturing facilities worldwide.

As regulatory requirements around supply chain transparency continue to tighten, including the EU Deforestation Regulation (EUDR)x and the Digital Product Passport (DPP), FYUL has selected TrusTrace to centralise its compliance documentation, map its global supplier network, and collect the data needed to stay ahead of emerging requirements.

The partnership will see TrusTrace support FYUL across three core areas: supply chain mapping and risk assessment, certificate management, and ongoing regulatory readiness - replacing fragmented, manual processes with a single, AI-validated data platform.

Shameek Ghosh, CEO and Co-Founder of TrusTrace, reflected on the scale and complexity of what FYUL has built in making on-demand manufacturing work for some of the world's most recognised brands. Of the partnership, he said: “We're proud to be the infrastructure powering that next step.”

The announcement builds on a strong run of momentum for TrusTrace, which has spent the past year deepening its work with major fashion, footwear and consumer brands, from its March 2026 launch of One Retail Hub - a free shared platform helping brands cut the time spent on regulatory reporting by up to 70% - to new partnerships with retailers including Åhléns and ASOS. The FYUL partnership marks a notable expansion beyond fashion into the on-demand merchandise space, underlining the breadth of industries now turning to traceability infrastructure as regulatory and consumer pressure on supply chains intensifies.

As global brands face mounting pressure to demonstrate the integrity of their supply chains, partnerships like this reflect the growing recognition that transparency is no longer a nice-to-have, but a core part of how category-leading platforms operate and scale. It's a strong proof point for TrusTrace's continued growth as the traceability backbone for global brands, and for the wider shift towards data-driven, defensible compliance across increasingly complex, multi-brand supply chains.