TrusTrace upgrades AI solutions to tackle forced labour

Circularity Capital portfolio company TrusTrace, a global SaaS company with a market-leading platform for product traceability and supply chain compliance in fashion and retail, has announced the launch of its upgraded AI-powered Forced Labor Prevention (FLP) solution.

With the aim of helping brands to proactively map out their supply chains, the new development supports businesses in screening for risk, as well as gathering evidence for regulatory compliance. It leverages the power of AI to manage large quantities of data from complex supply chains by collecting primary data per purchase order and screening for risk. This ensures that the world’s largest fashion brands have validated evidence at both the product and shipment level.

FLP drives speed, accuracy and cost savings across the entire pipeline, enabling faster and more efficient traceability and compliance. 15 brands worldwide are already using TrusTrace for forced labour prevention, including Vera Bradley, which sees proactive supply chain traceability and data management as key to achieving its societal commitments.

Shameek Ghosh, CEO of TrusTrace, commented: "Our comprehensive FLP solution is not just a tool, but a commitment to a world where transparency and ethical practices in supply chains are non-negotiable. Ensuring that forced labour has no place in our global economy is critical.

“With our solution, brands can proactively and confidently lead the way in this imperative transformation, instead of merely ensuring they have a solution for the release of detained shipments. With a proactive approach to supply chain data, brands can be in the drivers' seat – not only for tackling forced labour, but for multiple supply chain challenges, as well as opportunities, something that leading brands are already doing today."

Jamie Butterworth, founding partner at Circularity Capital, added: “TrusTrace has deservedly earned a market-leading position in the supply chain traceability space. Its pioneering AI-powered FLP solution enables global brands to further realise both the economic and sustainable advantages of adopting circular business models at commercial scale.”