Driving Packaging Circularity

In the latest episode of The Circularity Capital Insights Podcast, we explore the topic of packaging – and specifically the role of circular innovation in driving the industry of tomorrow.

We sat down with Claire Shrewsbury, head of innovation and insight at WRAP, to understand how businesses are using the circular economy to drive positive environmental impact, as well as deliver measurable commercial advantage.

Highlights:

• The innovation required to create a more circular packaging industry

• The role of smaller, more innovative businesses in driving the transition

• How legislation and regulatory pressure will play a part

• How businesses can integrate circular economy thinking into their business model

• Why integrating circular design philosophies can deliver commercial advantage