Trustrace partners with ASOS to unlock supply chain transparency
ASOS, one of the world’s leading online fashion retailers, has selected TrusTrace as its strategic partner to enhance supply chain risk management, regulatory compliance, and impact measurement
This partnership marks a significant step forward in ASOS’s “Fashion with Integrity” strategy, which aims to embed sustainability and ethical transparency across its global value chain. By integrating TrusTrace’s AI-powered traceability platform, ASOS will gain real-time visibility into its supply chain—from Tier 1 suppliers all the way to farm-level Tier 5 inputs. This level of granularity is essential for managing risk, ensuring compliance with evolving global regulations, and enabling proactive supplier engagement.
“Our partnership with TrusTrace is a key milestone in our updated Fashion with Integrity programme,” said Elena Martínez Ortiz, EVP of Product at ASOS. “TrusTrace enables us to improve product traceability, helping us meet compliance standards, understand and address risks, and boost resilience in our supply chain by supporting our suppliers to implement improvements.”
This collaboration underscores the growing importance of traceability as a strategic enabler of performance and operational resilience. TrusTrace’s platform offers:
End-to-End Supply Chain Mapping: From raw material origin to final product.
Product-Level Traceability: Verified data for every component.
Centralized Compliance Documentation: Streamlined for global regulatory frameworks.
Configurable Analytics & Reporting: Enabling supplier collaboration and data disclosures.
As Shameek Ghosh, CEO and Co-Founder of TrusTrace, noted: “Our platform will empower ASOS with high-resolution supplier data, centralize documentation, and seamlessly integrate with existing systems to streamline and future-proof compliance and sustainability efforts.”
This announcement follows a series of strategic wins for TrusTrace, including onboarding by other blue-chip brands such Adidas,Primark, HUGO BOSS, New Look, New Balance and Brooks Running.
The company’s market leadership in the fashion and textiles vertical is reinforced by its ability to deliver scalable, secure, and flexible infrastructure that adapts to business growth and regulatory change.
Circularity Capital continues to support TrusTrace in its mission to redefine how supply chain data is captured, digitized, and leveraged for impact.
To learn more, visit TrusTrace newsroom