Circularity-backed Bike Club achieves B Corp certification

Following a rigorous 12-month application process, Circularity Capital portfolio company Bike Club, the leading children’s cycle subscription service, has officially achieved B Corp certification.

Signifying that a business is meeting the very highest standards of verified performance, accountability, and transparency (on factors ranging from employee benefits and charitable giving to supply chain practices and input materials), being B Corp certified means that a company prioritises people and the planet, not just profit.

Founded in 2016 by James Symes and Alexandra Rico-Lloyd, Bike Club is revolutionising the cycle industry by offering families the chance to subscribe to new or refurbished bikes and scooters online and exchange them as their child grows. The easy-to-manage monthly subscription already operates a fleet of more than 40,000 models.

Through its transformational access-over-ownership rental approach, Bike Club enables the use of children’s bicycles across multiple lifecycles, through subscription and refurbishment. Alongside prolonging the average lifetime of each model, the subscription service keeps waste out of landfill and displaces virgin manufacturing.

Completing the B Corp process has helped Bike Club to analyse and perfect its internal processes. By more accurately tracking carbon emissions, for example, the company intends to further reduce its carbon footprint and improve its sustainability credentials. This means that, by supporting Bike Club, you’re furthering a movement towards a more circular economy that prioritises people and the planet.

Andrew Shannon, founding partner of Circularity Capital, commented: “The access over ownership rental movement is a major societal shift that capitalises on growing consumer demand for affordability and sustainability. When it comes to the cycle industry, subscription models will help to transform purchase behaviours – transitioning the sector towards a more circular economy by keeping waste out of landfill and valuable materials in circulation.

“As Bike Club continues to build its pan-European footprint, the company is making great strides in disrupting today’s linear ‘take-make-dispose’ model of cycle ownership through a truly innovative approach.”

For more information about Bike Club, visit www.bikeclub.com. Further information about B Corp certification can be found at www.bcorporation.net/en-us.