Bike Club

Circular Activity: Circular Use Model

Headquarters: United Kingdom

Bike Club is revolutionising the children’s bicycling industry by offering families the chance to subscribe to new or refurbished bikes and scooters online and then exchange them as their child grows.

Most bicycles today suffer from utilisation rates far lower than their useful product life, because children outgrow them quickly; and whilst second-hand markets exist today, using them requires time commitments and know-how, and the majority of children’s bicycles are still sold new. Bike Club – by renting, refurbishing to a high standard, and re-renting bicycles ensures high quality bicycles are used across a number of children, thereby reducing the demand for virgin manufacturing.

For parents, Bike Club offers high quality products at affordable monthly prices. The business only partners with the highest quality children’s bicycle brands, whilst ensuring the total cost of ownership is lower than a purchase. And Bike Club makes it easy for parents to swap models, as a child moves from one size to the next.